Graphic Design

Conceptualization

I'm interested in the topic of perception and how our minds work. For this reason I created a graphic visualising the process of how we perceive physical stimuli and then create mental concepts of things. Concepts are mental summaries of common characteristics of objects, people and events and they make us understand the world around us.

I wanted to express my interest in visual communication by creating a piece of work that is halfway between a poster and an infographic.

Brain Divisions

The graphic is about the division of the human brain. While the structures are complicated and have scientific names, I focused on what a regular person really needs to know about human nature - the division into three evolutionary parts: reptilian brain controlling vital functions, limbic system creating emotions and feelings, and cortex responsible for human thoughts and thinking. This version was a preliminary stage to creating the next graphic below.

Just Human Nature

The next graphic visualises in a fun way the inner struggle between the rational side of the human mind, and the inner monkey which represents the emotional and irrational part of human nature. Additionally I added a lizard as a representation of the reptilian brain to complement the figurative division of the mind into its three evolutionary parts.

Ipad Application

The concept was to create a prototype of an app for ipad. The theme was tourism in London. In a team we developed high-fidelity mockups showcasing the look and feel, and also the functionalities of the app, such as hotel and restaurant finder, tours and nightlife recommendations, shopping opportunities etc. The main asset was intended to be the trip planner where you could define days and times for the attractions you'd like to visit and in this way create an itinerary for your trip.

M&S: Plan A

The task was to promote a campaign from the British supermarket chain M&S called Plan A. The project was about energy saving and environmental sustainability. I created the graphics for an interactive website mockup and animated them. I also included hotspots as graphical buttons which upon hovering trigger pop-up windows revealing more information on specific topics.

Infographics, Logos & Other Curiosities